NIKE: Orlando Represent Event
Event at Celine Orlando for a Nike Panel discussing current events and bringing the community together. I partnered with corporate Nike to execute this event.
“The team’s attention to detail, willingness to go the extra mile, and ability to capture the emotion of the event through digital is incomparable.... professional, detail oriented, and an incredible passion for what they do.”
WORK DETAILS:
Creative Direction: Led a creative production team to execute this LIVE event. Coverage of Nike corporate panel along with local radio DJs.
Social Media Marketing: Going LIVE to discuss event along with Nike corporate partners. Planned content strategy leading up to the event.
Advertising: Social paid advertising. Targeted to the local market in central and south Florida region. To bring event awareness.
Media: Oversaw the delivery of all media. Directed the final edit of video. Also assisted in the filming.
Jared Violin: The Arrival Music Video
An electric violinist that captures the attention of almost everyone who is lucky enough to see him perform LIVE. I led the creative direction for his entire brand.
“For over 5 years I’ve worked with Victor to produce the highest level of video and promotional content for my brand. With constant direct communication and creative direction, Victor creates exclusive content that any client is going to love. I highly recommend ...”
WORK DETAILS:
Creative Direction: Led all creative direction for Jared. Even changed his name to what it is today. As a team we collaborated on his artistic direction to grow his brand and establish his business.
Social Media: Content creation and strategy planning. Growth strategies for Instagram and Facebook.
Brand Development: Guided in the creation of his personal brand as an artist. Built the foundation in which he could keep growing.
Media: Oversaw all media to make sure it was on brand. Collaborated with creative teams including Videographers, Make-up Artists and Photographers.
Styling: Collaborated with Jared to help guide his wardrobe style. We wanted to rock edge with a good clean up.
Interview: FamusMala (Spanish)
Up and coming latin urban musical artist talks about his latest song “Relief Temporal” and his process. I worked with Mala filming this project to push our marketing efforts forward for his music and brand.
WORK DETAILS:
Creative Direction: Leading creative direction in brand development and marketing.
Social Media: Content creation and strategy planning. Growth strategies for Instagram and Facebook.
Marketing: Music marketing for single release. Created launch strategy for new music video debut along with targeted niche ads on social media.
Media: Filmed and edited interview video along with graphic design for posters media kits and online banners.
Promo: Versa Gym Mobile Fitness
Southwest Florida’s first mobile fitness gym. In a time where going to the gym has been difficult, Versa Gym has been able to provide a solution. I filmed and edited this promo with marketing in mind as it was used to promote the gym and launch it officially.
WORK DETAILS:
Creative Direction: Interview video concept to be used in all marketing initiatives.
Social Media: Content creation and strategy planning for Instagram. Delivered rendered content for the platform.
Media: Filmed and edited two videos used to promote the launch of the mobile gym.
